Business Research Methods Case Study

Case Title:

Developing a Formal Report – A Case Study of ‘SmartMBA.com’

Abstract:
SmartMBA.com (SmartMBA), a website, which is visited by more than 600,000 MBA applicants every month, is one of India’s biggest and most trusted MBA-centric websites. SmartMBA is in a dilemma as to how should it present the rankings of top 50 International B-Schools on its website. After conducting a research, the website concluded that the data can be presented in a report format. The report format should user-friendly so that it should be easily comprehensible even for a student having a vague idea about business schools and their rankings. This case study primarily deals with the presentation of the collected data in the form of a report.

Pedagogical Objectives:

• To understand how to plan and organise a research project
• To understand how to evaluate a report.

Keywords : Report Writing, Reports, Research Projects, Long reports, Technical Report, Base Report, Management Report, Short Report, Prefactory Items, Methodology, B-School Rankings

Contents:

• Introduction
• Suggested Questions for Discussion